Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That’s the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above […]

Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]

When Will PR Grow Up And Be All It Can Be?

I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio […]

Google’s PRISM-Driven Doublespeak Needlessly Misleading

Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is […]

Offshore Tax Shelters A Problem For Apple, But Not The Only One

Congress has been getting up in Apple’s face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company’s parts. A brand is what a company believes and what a company does; therefore, Apple’s brand is tarnished via its tax […]

The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm

It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back […]

Wal-Mart In A Battle To Redefine Its Brand

Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company’s first purely image-based ad push in several years. WSJ also reports that Wal-Mart’s “energized differentiation,” […]

Tweeted Ad From Nike Golf Sails Out of Bounds

Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu… — Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike’s ways. So are the instapundits on blogs, Twitter and Facebook. Some […]