Pod Guide points to two new advertainment efforts from major marketers. Both are delivered via the brand’s own media property. I’ve noticed a few more big name advertisers are starting to distribute short form content via their web sites in iPod format. It’s the old “BMW Films” strategy of trying to convince people that ads […]
Adweek: Accor North America, operator of Motel 6, Red Roof Inn and other motel chains, has launched its first podcast ad campaign featuring longtime spokesman Tom Bodett. The Richards Group, Accor’s agency, developed the campaign. “Podcasting is a new way for people to gather information based on their own preferences and timing,” said Eric Studer, […]
Hugh Fraser offers a podcast interview with Robert Scoble and Hugh MacLeod, together for the Geek dinner at The Texas Embassy in London.
NYT: Amanda Congdon is a big star on really small screens – like the 4½- inch window she appears in on computer monitors every weekday morning or the 2½ inches she has to work with on the new video iPod. Ms. Congdon, you see, is the anchor of a daily, three-minute, mock TV news report […]
PR Newswire: Martina Butler may soon be the envy of her peers. This cutting-edge 15 year-old has secured corporate sponsorship of a weekly podcast where she discusses her favorite music and interviews celebrities. In the first partnership of its kind, MobileCast Media, Inc., a planning, production and mobile media buying organization, has arranged for Nature’s […]
Fruitcast is a new service with the aim of commercializing podcasts. Their logo is also strangely reminiscent, but that’s another story. We make it ridiculously easy to put ads on your podcast. All you have to do is sign up for an account, and post the new feed URL we create for you on your […]
Playlist: Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware. iPod users are twice as likely to have authored a weblog than consumers who don’t have […]
Talent Zoo has launched The Naked Career, a podcast from Sally Hogshead. Her first effort features an interview with Lance Jensen, President & Co-Founder of Modernista! Future episodes will feature Luke Sullivan, Group Creative Director at GSD&M; Scott Goodson, Co-Founder of StrawberryFrog; Avi Dan, Managing Partner & CMO of Berlin Cameron/Red Cell and Brad Brinegar, […]