Ad Age Cozies Up To A Client

Ad Age has posted their second ‘CMO Connections’ video, a project supported by CBS Radio. In this edition, Point editor, Jennifer Rooney, sits down with Andrea Spiegel, VP-sales and marketing, JetBlue. There are no real highlights from the spot. I take note of it because two prominent media companies have come together to create a […]

“It’s Not A Big Truck. It’s A Series Of Tubes.”

powered by ODEO Senator Ted Stevens’ finest hour, all mashed up for your listening pleasure.

Crazed Numa Fan “Discovered” By Mainstream Producer

Podcasting News reports that vlogger, Brooke “Brookers” Brodack, has been picked up by Carson Daly Productions for an 18-month talent and development deal. “Several things immediately caught my eye watching her videos,” Daly said. “She’s got a fresh point of view, considerable directing skills and a great sense of music and how to use it. […]

As Good As Radio Gets

There’s a ton of crap in the iTunes podcast directory. Which makes it all the more pleasing to find a truly great program. etown, produced by Nick and Helen Forster in front of a live audience in Boulder, Colorado is among the best of the best. Michelle Shocked and Nick Forster (of Hot Rize fame) […]

Apple Stretches Meaning Of “Podcasts” With Print Offerings

Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers. Southern Comfort is sponsoring […]

What’s Podcasting?

With marketers and agencies scrambling to deliver content, not just advertising, many are increasingly turning to podcasting. Giving consumers control over when they choose to listen neatly fits the concept that the customer, not the brand, is in control. Personally, I think it’s an interesting medium, one that we’ve barely scratched the surface of. However, […]

Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica: Last year that the editors of the New Oxford American Dictionary declared “podcasting” the “Word of the Year” for 2005 and “officially” defined the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” But according to a recent […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]