There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]
David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today’s empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality. Genentech’s David Purdie on Changing the Industry’s Conservative Philosophy from Zemoga on Vimeo. [via Pixels and Pills]
Top psychiatrists prescribe the Fisher Wallace Cranial Stimulator to treat Depression, Anxiety and Insomnia. I can’t vouch for their medical device, but I did stay in a Holiday Inn Express last night can point you to the following advertisement from the company.