BMW billboard from Juggernaut Advertising on Vimeo. Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.” This is a smart way for […]
Boost Mobile’s campaign promoting their unlimited monthly calling plan, which boasts “no hidden fees” is benefiting from the Showcase feature of JCDecaux’s Chicago bus shelters. Boost’s tagline is “Unwronged.”
Steve Hall is quoted in this Los Angeles Times article on floating logos, a new form of airborne advertising from Snowmasters, an Alabama-based special effects company. Speaking of the sky as canvas, Hall says, “It’s unmarked, it’s unblemished. Mostly, when you look up you see birds.” Snowmasters has released flogos in the shape of golden […]
Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]
Alison Byrne Fields is SVP/Managing Director, DDB Issues & Advocacy in Washington, DC and a big fan of LA.
The Atlantic is spending $1.5 million to advertise its highbrow offering. Apparently, one of the media buys is the local bakery. The ads for The Atlantic in unexpected locales like bodegas are meant to reach media buyers where they eat, buy takeout food and shop. Those are “places where people’s brains are most at rest,” […]
This image reminds patrons at Northeast Portland coffee shop and bakery, Jim & Patty’s, who’s boss. But it does so in a playful, smart, memorable manner. I love good copy, wherever it’s found.
Talking about gun control in a commercial context is tough. Like abortion, it’s a polarizing topic. Yet, it’s one that can’t be brushed under the rug–not in a nation of shooters. According to Adfreak, Modernista has erected the nation’s largest outdoor board on the Mass Pike near Fenway Park on behalf of its client, Stop […]
According to The Wall Street Journal, officials in Dubai are negotiating with international and local companies over naming rights for two dozen mass transit stations. Dubai’s Roads and Transport Authority is offering naming rights for 23 of the planned 47 metro stops, as well as for the two metro lines themselves. A rider on the […]
Get through to Oprah (or her producers) and you just might reach millions with your story, product or service. According to Ad Age, a Pennsylvania animal shelter managed exactly that in its ongoing crusade against puppy mills. Last spring, Main Line Animal Rescue bought a billboard four blocks from Harpo, Ms. Winfrey’s Chicago studio. The […]