To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD. Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.
Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition […]
Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water. To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.
Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]
Honda Motors and RPA are advertising the good old fashioned way–by placing an eye-catching outdoor board on a busy Los Angeles freeway (the 405). Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames. The Civic GX is available […]
Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia’s Signpost campaign. “I really like Nokia’s World’s Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile — and was […]
Agency: Heimat, Berlin Tape Art Design and Installation: El Bocho For more information on the Berlin Wall, see this useful timeline.
Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)!