Is Interactive Out-Of-Home The New Standard In OOH Advertising?

MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click […]

Hey, Middle Schoolers, Rum And Tattoos Are Cool

This out-of-home shelter ad for Sailor Jerry rum is located right outside a Portland middle school, which might be illegal and it’s clearly ill advised. Someone at TriMet likely messed up, although the media buyer at Quaker City Mercantile may need to accept some responsibility, as well. To show you what the school has to […]

Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign. With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be. “I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the […]

On This Site Stood…

The I-75 Project is a public art installation from Norm Magnusson. “Are they real?” is a question viewers frequently ask, meaning “are they state-sponsored?” Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive […]

Check In For Charity

According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, “Every time you check in, an Earthjustice donor will donate $10 to […]

Home of the ‘Wolves Hangs Big Sign, Violates Twins’ Decorative Standards

The Minnesota Twins organization is not pleased about a new Sanford Health outdoor ad going in across the street from its ballpark. According to ESPN, the 2800 square foot banner affixed to the Target Center will will dominate the view from the right-field seats at Target Field. Twins president Dave St. Peter told the Star […]

Advertising To Captives

According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is “in” when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good […]