Good Magazine takes a closer look at Sao Paulo, Brazil, where they’ve banned outdoor advertising. Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it’s forced them to reevaluate and improve. “Companies had to find their own ways to promote products and brands on the streets,” Lalai Luna, […]
When you run a website dedicated to letting spouses cheat, I guess you don’t spend too much time fretting about using prominent politicians in your ads. Here’s a billboard for AshleyMadison.com: The blog The Morning Call has more, quoting Noel Biderman, the founder of AshleyMadison: “Gingrich proves that marital fidelity has no bearing on someone’s […]
There is a grassroots movement against outdoor advertising. There is a documentary film about the grassroots movement against outdoor advertising. The argument here is about the use of public space for advertising. What are your thoughts on the matter? Are you okay with outdoor advertising clogging up the landscape and cityscape? I appreciate the passion […]
Writing on Forbes Marketshare, Steve Olenski looks at the merits of billboards, and finds an Arbitron 2009 survey that suggests they do have an impact on purchasing behavior. Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional […]
Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy.
Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]
What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement. According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its […]
On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]