Philly Works On Its Self-Esteem

[via Philebrity] [UPDATE] According to this Fresh Inc. report, Seattle scrapped it’s lovely “The Emerald City” designation for “Seattle: Metronatural.”

War Is (Seemingly Never) Over

Rueters reports that an old outdoor campaign is being recycled to promote a new documentary film. In an effort to tap into anti-war sentiment, billboards will appear in New York and Los Angeles this month declaring “War Is Over! If You Want It.” The statement is not so much political as commercial: independent film distributor […]

Time For Breakfast

Leo Burnett went old school with its latest outdoor application for McDonald’s. The billboard at the intersection of Clark and Addison features a sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center. To turn the sundial concept into reality, Leo Burnett […]

Another Print Medium That Can’t Wait To Go Digital

Against the wishes of some local officials, Lamar Outdoor Advertising wants to roll out 10 to 15 high-tech digital display billboards in the Columbia, SC area within the next two years. According to The State: Lamar’s promotional materials say the new boards provide a higher quality image that is crisper and clearer than traditional billboards. […]

NOT Main Street USA

JWT’s clever media placement for Stringfellows, Paris. [via Frederik Samuel]

Conservative Governor Ignores Pleas From Outoor Advertising Lobby

From The State: South Carolina Governor, Mark Sanford, vetoed a bill meant to prevent local governments from removing billboards that don’t comply with city or county laws. In a letter to House Speaker Bobby Harrell, R-Charleston, Sanford said he vetoed the bill because it favors the outdoor advertising industry over other types of businesses and […]

Corona Opts For Vanity Placement

NYT: Corona Extra, the best-selling imported beer in America, is buying big twin signs on 1600 Broadway, the new 27-story building at 48th Street owned by Sherwood Equities. The signs, which are scheduled to go up on Monday, each measure about 92 feet high by 35 feet wide and show open bottles of Corona with […]

The Freedom To Offend

Chicago Defender: A billboard along the Dan Ryan Expressway touting radio shock jock Howard Stern’s move to satellite radio next month has raised the ire of St. Sabina’s leader, the Rev. Michael Pfleger. The billboard, located on 86th and Lafayette, features a Black fist with the headline: “Let Freedom Ring and Let it be Rung […]