White Space Can Be Tough To Fill

See the entire series of blanks from Aaron Whelton.

Tilework…Talk About A Long Range Media Buy

13th & Jackson in Omaha’s Old Market

Work Hard At School, Get Free Happy Meal

Ad Age reports that McDonald’s has found another way to reach their best customers. The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets […]

Trumpet Sounds Healing Note

The Hornets, like the Saints, had to flee the Crescent City after Katrina. They played their home games in Oklahoma City during the 2005-06 and 2006-07 seasons and are just now returning to The New Orleans Arena. New Orleans agency, Trumpet, is behind the team’s welcome home messaging.

Night Brights Coming To A Neighborhood Near You

According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible. “When the sun goes down, you can’t ignore it,” Mark Legan says, gesturing from his living room toward the giant television billboard […]

Must We Go There?

via Flickr member, aapglobal

Ad On A Hot Steel Roof

[via Billboardom]

Do the Hustle

The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation’s fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards — 168,000 nationwide last year — isn’t keeping up with demand. As a result, rents are rising. […]