Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency.
Music In Ads
Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma’s kitchen. [via Brandfreak]
Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point […]
Sometimes the music makes the ad. That’s clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search–which is a “been there, done that” idea–brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America’s favorite in a competition that began with […]
I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]
I love how bands are increasingly coming out with commercials to promote their new work. Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday. “Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving […]
Inspired by the sounds of the Craftsman tools, Young & Rubicam/Chicago teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools.
Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]
Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]
BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening.
I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer […]
In the spot above, Dr. Dre teases a song called “Shit Popped Off,” from his long-awaited album Detox, currently slated for a late 2009 release on Aftermath/Interscope. Dre’s last release, Dr. Dre 2001 was in 1999, which gives added meaning to the concept of slow. [via Billboard]
T.L. Stanley at Brandfreak has the following spot in his crosshairs for its misuse of the classic Etta James love song “At Last,” reimagined as an ode to housekeeping.If you’d like to here the entire song in its original context, click here: At Last – Etta James