Innovate Writing On The Platform Of Your Choice

OPEN Forum got my attention this morning thanks to a feature interview with Andy Hunter and Scott Lindenbaum of Electric Literature, a new literary magazine that’s making it big. One of the reasons they’re making it big: they practice media agnosticism. By offering more than the paperback option–in fact, by making their journal available on […]

Design The Best Experience, Win Hearts And Minds

Irish journalist Trevor Butterworth writing for Forbes makes a salient point about Facebook’s poor design, and how it endangers the long-term viability of the site. If you’re actually busy, maintaining the site is simply too much work. Anything that can deliver the useful essence of Facebook without the effort has a distinct advantage; the problem […]

Tracking You At The Mall? There’s An App For That

We’ve been hearing about location-based apps for a while. This one sounds like a big one. From The New York Times: Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room […]

iAd Is The Tortoise, Not The Hare

The Wall Street Journal is reporting that Apple’s foray into the creation of mobile advertising on behalf of big brands is going, but slowly. Since launching its iAd mobile advertising service on July 1, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and […]

Freelance Journalism Is Goin’ Mobile

The media upheaval of the last decade has left many journalists without permanent work homes. But they’re still looking for ways to ply their trade. The New York Times looks at one effort that’s taking advantage of the new mobile society: The magazine, called Nomad Editions and created by a New York start-up of the […]

Branson’s Daughter, Holly, To Run Digital Magazine Business

Ad Age reports that Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available exclusively as an app for the iPad, iPhone and eventually, Android. If the venture is successful, Virgin hopes to establish itself as a leader in digital magazines. As I […]

Are Mobile Ads Just Plain Annoying?

It’s a small study, so take it for what it’s worth, but cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of […]

Text A Ten Spot To NWF

As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it’s a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I’m prepared to send them $10 via text. My question to you is this: does the ease and immediate […]