Going Mobile

According to two articles on the front page of AdAge.com, there are signs that mobile ad technology is finally catching up to its amazing promise. The primary example they’re working from: Last month, mobile social network Loopt announced one of the first major location-based marketing experiments, with CBS. The plan aims to use the mobile […]

Push Button Cantonese for Rugby Fans

Hong Kong Sevens is a major rugby tournament coming up at the end of this month. The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they’ve developed a mobile application, “Passport to Greatness,” to facilitate this action. The […]

Intro to QR Codes

Random Culture bothers to explain QR Codes and I, for one, am thankful. QR codes are being used extensively in mobile marketing campaigns overseas, and are starting to make a breakthrough in the US. Quite simply, a QR code is a “matrix” bar code that was developed in Japan. The QR stands for “quick response”, […]

Opt-In Mobile Marketing Gets Through

Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates. According to the program’s technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%. Mobile Posse provides content that is “personal, […]

AKQA’s Mobile Capabilities Bring Business And Accolades

AKQA is getting some nice press. Fast Company recently named them 48th most innovative firm in the world. Now, Adweek is putting the Digital Agency of the Year crown on their head. Let’s look a bit closer at some of what AKQA is doing right. While AKQA undeniably excels at Web projects, it also has […]

Mobile Media Is Social Media

Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web’s most popular services — from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook — onto cellphone screens. According to LA Times, oneConnect unifies a user’s personal contacts in a single place — a mobile […]

Let’s Have TXT

TRAINED PROFESSIONALS ARE AVAILABLE TO HELP YOU PRACTICE YOUR SEXY TXTING SKILLS. McKinney’s new Valentine’s Day campaign for Virgin Mobile encourages one to talk dirty to real live human beings posing as sexy secretaries, housewives, cowboys, firemen, etc. They’re positioning it as a “sexy alternative to the real thing.” And as a precursor to one’s […]

Times Enables Mobile Info Snacking

According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles. By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be […]