Attention West Elm Shoppers Who Wish To Sleep In The Store

Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […]

Don’s Next Tweet Bomb May Land In Your Lap

President Trump has the power to rock markets and drive a company’s stock price up or down. He may not intend to upset a company’s apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

Hold The Presses: The Gecko Has A Book To Share

Digital content is wonderful in many ways. It’s fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we […]

Amazon’s Cloud Is Raining Tunes

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

As We Ask Our Phones To Do More, Their Poor Little Processors Struggle To Keep Up

Is Intel inside your mobile handset? The tech giant wants to be inside your phone, and wants you to be aware of its mobile processing power. According to Reuters, “Intel Inside,” a branding campaign launched in 1991, turned commodity electronic components into premium products. This year, the Intel Inside logo has appeared on the backs […]

Need That Merch To Feed That Jones

For years, millions of dollars in unlicensed Grateful Dead merchandise was sold outside of the band’s concerts by its tour-hungry fans. The band did crack down on it a bit after 1987, when “Touch of Grey” was on the radio, Macy’s started stocking tie-dyes and non-Deadhead criminal networks started hawking goods in the lot. Since […]

Social Gaming The Oscars: @JCPenney #OscarsTrivia

The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand’s first questions: The first person who tweets the correct answer and mentions JCPenney receives a […]