…
Bring Out The Book
From The New York Times: Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at www.blurb.com, features a "Slurper" tool that automatically downloads and reformats the contents of a Web log into a book that bloggers and their admirers can …
IPG Ponies Up
Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group's Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media. "Consumers are moving fluidly and dynamically through media and content today," Koerner said in a statement. "Our challenge is to create brand experiences that move with them in ways that heighten …
“Lay Of The Land” By Hugh MacLeod
Doodle courtesy of Hugh MacLeod For more on the long tail, see Chris Anderson's bloggy goodness. I think we already know all there is to know about evil big heads. …
What’s An Old Media Stalwart Worth?
The New York Times reports that The Sporting News is for sale. The current owner--Paul Allen's investment arm, Vulcan--bought the media business for $100 million five years ago. Jay Kirsch, a vice president of AdMedia Partners, an investment banking and advisory firm for media companies, estimated that The Sporting News magazine was worth $35 million to $40 million. The magazine provides slightly less than 50 …
Continue Reading about What’s An Old Media Stalwart Worth? →
Microgooglehoo Asks Washington For Help
From USA TODAY: Secretary of State Condoleezza Rice on Tuesday launched a task force to counter efforts by other nations that use U.S. technologies to block the free flow of information across the Internet. That came on the eve of a congressional hearing Wednesday on Internet companies — including Google, Yahoo and Microsoft — that cooperate with China's government in censoring or handing over information government …
Continue Reading about Microgooglehoo Asks Washington For Help →
The Old King Still Has Power
From The New York Times: Trade organizations for the newspaper and magazine industries plan to introduce elaborate and expensive campaigns that tackle a daunting task, persuading marketers and agencies to think better of print as an ad medium. Both are suffering from sluggish growth as they face off against the Internet, e-mail marketing and other, newer rivals. The focal point of the magazine campaign will be ads …
In Rare Instances “Old School” Still Works
Jason Kottke points to this article on New Yorker editor, David Remnick. It's an interesting counterpoint to much of the discussion you will find here and on other media and marketing blogs, as Remnick is a traditional journalist with a conservative view of the business. "I don't lose sleep trying to figure what the reader wants. I don't do surveys. I don't check the mood of the consumers. I do what I want, what …
Continue Reading about In Rare Instances “Old School” Still Works →