Summer camps are getting unwanted publicity on the interweb, according to an article in the New York Times. Summer camp directors have a new scourge, and it is not mosquitoes or impetigo. It is the Internet, specifically sites like MySpace, Facebook and Friendster, where young people often post personal or revealing information. Camps say they are increasingly concerned about being identified in photographs or …
TV Ad Spending Continues To Grow (Despite It’s Its Rumored Demise)
TV ad spending is alive and well. Most of the spots consumers are asked to suffer through still suck, but that's not a deterrent to brands wishing to reach a mass audience. According to USA Today: Industry consultant PricewaterhouseCoopers — encouraged by the spread of digital and high-definition TV sets — is boosting its forecast for TV ad sales in the new edition out Wednesday of its annual, widely cited five-year …
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Hybrid News Source Launches
In order to appeal to lunchtime and evening commuters wanting a print-based update of the day's events, The Guardian will begin to offer eight to 12-page PDF documents for download. G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media. According to MIT's AdverLab the paper will insert ads into the …
Online Ad Spending Soars, But Not As Fast As Online Media Consumption
Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher's Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It doesn't get the same respect from marketers as it does from consumers. As generation that grew up …
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Multi-Tasking Gets Out Of Hand
Media consumption isn't just on the rise today, it's creeping into every available crevice. While it's my job to make media, I'm not always convinced of the inherent utility in new offerings. For instance, I'm unimpressed by the number of TV screens I see in vehicles today. I know, I know, it's different when you have kids, blah blah blah...it's still an innapropriate setting for TV, in my view. Now, thanks to Gas …
Movin’ On Up
The mainstream media is having trouble adjusting to the new info-rich economy, or so we're told. Yet, one notable player seems to be well above the fray. According to New York Times, Privately-owned Hearst Corporation paid for their resplendent new headquarters at Eighth Avenue and 57th Street in Manhattan with $500 million in cash. It is probably no accident that the new 46-story headquarters, with its geometric …
Gore Promotes Movie on MySpace
Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is "An Inconvenient Truth." I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet …
Brands In A Blur
Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It's hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the shrinking lifecycle of best selling books. In the 1960s, fewer than three novels reached …