Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media. “Consumers are moving fluidly and dynamically through media and content today,” Koerner said in a statement. “Our challenge is to create brand experiences […]
Doodle courtesy of Hugh MacLeod For more on the long tail, see Chris Anderson’s bloggy goodness. I think we already know all there is to know about evil big heads.
The New York Times reports that The Sporting News is for sale. The current owner–Paul Allen’s investment arm, Vulcan–bought the media business for $100 million five years ago. Jay Kirsch, a vice president of AdMedia Partners, an investment banking and advisory firm for media companies, estimated that The Sporting News magazine was worth $35 million […]
From USA TODAY: Secretary of State Condoleezza Rice on Tuesday launched a task force to counter efforts by other nations that use U.S. technologies to block the free flow of information across the Internet. That came on the eve of a congressional hearing Wednesday on Internet companies — including Google, Yahoo and Microsoft — that […]
From The New York Times: Trade organizations for the newspaper and magazine industries plan to introduce elaborate and expensive campaigns that tackle a daunting task, persuading marketers and agencies to think better of print as an ad medium. Both are suffering from sluggish growth as they face off against the Internet, e-mail marketing and other, […]
Jason Kottke points to this article on New Yorker editor, David Remnick. It’s an interesting counterpoint to much of the discussion you will find here and on other media and marketing blogs, as Remnick is a traditional journalist with a conservative view of the business. “I don’t lose sleep trying to figure what the reader […]
A new book by the kings of customer satisfaction surveys, JD Power & Associates, looks like an interesting read. Satisfaction: How Every Great Company Listens to the Voice of the Customer probably has some lessons the ad industry could use as we try to make our clients value our services more, and help our clients […]
Financial Times: An Ohio company has embedded silicon chips in two of its employees – the first known case in which US workers have been “tagged” electronically as a way of identifying them. CityWatcher.com, a private video surveillance company, said it was testing the technology as a way of controlling access to a room where […]