Do You Microchunk?

Wonder Branding’s Michelle Miller on “Microchunking”–the act of breaking media into smaller bits prior to consumption: This is the Internet as it was meant to be – the ultimate, customizable tool for each and every individual on the planet. Social media like blogs, wikis, Flickr and YouTube are simply the foundation. We are just now […]

The Rich Get Richer

From Webuser.co.uk: Web users now have almost 76 million sites to choose from, yet most only visit six on a regular basis, it was revealed today. The research, published today by Directgov, points to a new era in the use of the internet that experts are calling the ‘Supersite’ phenomenon. The study found that half […]

Digits Piling Up

From USA TODAY: Media and entertainment conglomerate NBC Universal Monday said it would acquire iVillage, operator of a network of websites for women, for $600 million in a bid to bolster its Internet strategy. The deal, expected to close in the second quarter, underscores the ambitions of established media companies to establish a presence on […]

Boing Boing Bounced

Bring Out The Book

From The New York Times: Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at www.blurb.com, features a “Slurper” tool that automatically downloads and reformats the contents of a […]

IPG Ponies Up

Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media. “Consumers are moving fluidly and dynamically through media and content today,” Koerner said in a statement. “Our challenge is to create brand experiences […]

“Lay Of The Land” By Hugh MacLeod

Doodle courtesy of Hugh MacLeod For more on the long tail, see Chris Anderson’s bloggy goodness. I think we already know all there is to know about evil big heads.

What’s An Old Media Stalwart Worth?

The New York Times reports that The Sporting News is for sale. The current owner–Paul Allen’s investment arm, Vulcan–bought the media business for $100 million five years ago. Jay Kirsch, a vice president of AdMedia Partners, an investment banking and advisory firm for media companies, estimated that The Sporting News magazine was worth $35 million […]