Editors Weblog reports that the venerable British magazine, The Economist, is leaking tips and stories to influential U.S. bloggers as a buzz building mechanism. "What we've found to be very successful for getting views is to actually engage with bloggers," said Mike Seery, chief information officer of The Economist Group. "In the US we identified the 100 most important political bloggers and we effectively give them …
Morning Conundrum
According toTNS Media Intelligence, top brewers cut measured media spending a whopping 24%, about $131 million, during the first six months of 2007, following a 12% cut during 2006. At the same time, the brewers insist they haven't cut spending at all -- and in many cases have increased it. They maintain those beer bucks are flowing into less-traditional sponsorship and promotional activities that services such as …
Delivision
Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as "Viva Laughlin," "Cane" or "Two and a Half Men." "We do like the supermarkets as a place" to promote programs, said George Schweitzer, president, CBS …
Donny Deutsch’s Protege Becomes A Talking Head
OK, I'll readily admit that when there's nothing worth watching on TV, I'm a a sucker for the Hardball-Countdown-type cable news talking head shows. But I did a double take when I saw Deutsch LA's ECD Eric Hirshberg on the Dan Abrams show last night. The topic? The war in Iraq and President Bush's definition of success. And there he is talking alongside Arianna Huffington and Pat Buchanan, in a conversation that …
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Peel To Win! It’s Admazing!
From the Netherlands comes "the ultimate, nonintrusive, cutting-edge, most incredible advertising method available" on the internets today... That's right, Peel Away Ads can be yours for the amazing low price of $37. Why wait until the price goes up to $97, or even $197? Do it NOW for just pennies on the dollar... [via Truemors] …
Ad Creep’s New Poster Child: In-Text Advertising
So, I'm reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World's Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links... Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I've been trained to expect. Not good. …
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Same Cake Asked To Feed More Mouths
Disruptive upstarts in the online media sphere have Time Warner-types on the run. The New York Post has more: Analysts and ad execs say established Internet sites - namely, the big portals and large content providers - are starting to feel the pinch after years of charging top dollar for space on their sites. The pricing pressure is apparent in AOL's most recent results, in which ad growth slowed to 16 percent from …
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Om Goes Green
The New York Times examines a new green technology media play that's run by media people, not environmentalists. Apprently like everyone else, we are going green!” wrote Om Malik this week, pretty much owning up to his lack of enthusiasm for the new blog his company introduced, Earth2Tech. “It took a bit to convince Om to go GigaGreen,” the site’s editor, Katie Fehrenbacher, wrote in her introductory post. She said …