Flickr user, Lizzy Poo, shares a gallery of her chalk drawings for Roth's--a 12 store supermarket chain in Oregon. Here's her masterpiece. …
Station Domination
Lewis Lazare: Get ready for some station domination. The term, which has a definite ring to it, refers to an ad placement tactic where an advertiser commandeers all available ad space at a location and bombards consumers with a desired message without fear of any other advertiser causing a distraction. Beginning this month, Dove and its ad agency, Ogilvy & Mather/ Chicago, are employing station domination at the …
Dem Guv’ment Peeps Don’t Write Good
Here's an interesting story from the AP: States spend nearly a quarter of a billion dollars a year on remedial writing instruction for their employees, according to a new report that says the indirect costs of sloppy writing probably hurt taxpayers even more. The National Commission on Writing, in a report to be released Tuesday, says that good writing skills are at least as important in the public sector as in …
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Tag. You’re It.
The Guardian spoke with Yahoo founder, Jerry Yang last week. What was it about Flickr that made it such a must-have acquisition? Yang: There's a lot we can achieve through this acquisition because we'll be able to leverage their leading technology and product features such as tagging (http://en.wikipedia.org/wiki/Tagging). The internet's a driving force in the change from mass media to "my media", in which consumers …
Lazare Takes The Gloves Off
Sun Times advertising writer, Lewis Lazare, has been on a role, of late. Today he blasts Crispin Porter + Bogusky for their lame remake of the 1971 classic, "I'd Like To Buy the World a Coke." Lazare likes to give out grades, and CP+B gets an "F" for the new "I'd Like to Teach the World to Chill." They say advertising often reflects the culture in which we live. Well, if you want to confront the heart-rending truth …
Please, No More Lipstick On The Pig
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service." -Steve Jobs Tom Asacker uses the above quotation in a post on authenticity in advertising, …
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Leo Burnett Says Men Aren’t Just Interested In Sex, Beer and Sports
A new study by Leo Burnett, quickly summarized here, suggests that "half the men in most parts of the world don't know what is expected of them in society and three-quarters of them think images of men in advertising are out of touch with reality." "As the world is drifting toward a more feminine perspective, many of the social constructs men have taken for granted are undergoing significant shifts or being outright …
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Buy High Sell Low
Ad Age: Joe Mansueto, the founder and chairman-CEO of Morningstar Inc., has emerged as the lead contender to buy Fast Company and Inc., Gruner & Jahr USA …