David Carr writing in The New York Times considers a futuristic newspaper reading device. What the newspaper industry really needs is an iPod moment. Consider if the line between the Web and print matter were erased by a device for data consumption, not data entry - all screen, no baggage - that was uplinked and updated constantly: a digital player for the eyes, with an iTunes-like array of content available at a …
Add “Blook” To The Lexicon
Blook (bluk), n. A printed and bound book, based on a blog (cf. web log) or web site; a new stage in the life-cycle of content, if not a new category of content and a new dawn for the book itself. Not only do blooks already exist, there's a new competition to judge their merit, the Lulu Blooker Prize. The Blooker will be awarded in three categories—fiction, nonfiction and comics. $4000 in prize money is available to …
Denton Scores European Distribution Deal
According to Micropersuasion, Nick Denton of Gawker Media--the English bloke who loves to poo poo the business of blogs--has struck a deal with VNU to distribute Gizmodo's content in Europe. Gizmodo's content will be translated from English into 6 additional languages, then augmented with local coverage for each market. Besides English, Gizmodo.com now will be available in French, German, Dutch, Spanish, and Italian …
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Something Is Happening Here But You Don’t Know What It Is, Do You Mr. Jones?
MediaPost: Despite their relatively low reach compared to mass media outlets, blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled "The Art of the Heist." Just …
Blogs And Such Not Ready For Prime Time
The article below is a good read--it's both funny and provocative. Reuters: Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about. A survey of British taxi drivers, pub landlords and hairdressers -- often seen as barometers of popular trends -- found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never …
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Money Chases Consumer Migration
Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York. For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004. “The consistent growth in overall revenue shows marketers …
Budgetary Considerations
Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost's Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with a micro media universe? The consensus we reached was that TV …
In Pursuit Of Chinese Market Share American Technology Firms Battle Their Conscience And Each Other
Christian Science Monitor: The role of the US Internet firm Yahoo in helping Chinese security officials to finger a journalist sentenced to 10 years for e-mailing "state secrets" is filtering into mainland China. The revelation reinforces a conviction among many Chinese "netizens" that there is no place security forces can't find them. Yet if netizen reaction in China is resignation, the story of Yahoo's complicity …