Power of the Pivot: Rova’s Joe Olsen Turned His Former Agency Into A SaaS Provider

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

Don’s Next Tweet Bomb May Land In Your Lap

President Trump has the power to rock markets and drive a company’s stock price up or down. He may not intend to upset a company’s apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head […]

Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black

Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]

Today Is National Hamburger Day. Tweet It Twice.

I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday’s series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of “the leading digital agencies in New […]

With Advertising Effectiveness, The Results Are Always Mixed

An article in Ad Age this week suggests all is not well at McDonald’s. And the ads are getting the blame for a sales slump. Certainly, lackluster ads deserve scrutiny, but ad agencies are promising even more in the way of analytics to determine how effective campaigns can be. So if an agency promises results, […]

Marketers Are Brand Architects And Building Brands Takes More Than Math

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It’s the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and […]

Quantify This: Poor Advertising Research Costs The Industry $2 Billion A Year

This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the […]