Content Studios Increasingly Borne of the Agency’s Rib

Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]

Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?

CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]

Better Agency/Client Relationships Rely On Open And Honest Dialogue

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]

Holy Tongue Cleaners, Orabrush Team Spins Off

Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]

Brand Activation Is A Global Movement

Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]

Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]

Why The Marketing Pie Is Becoming Mush

I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at […]

For Modern Brands, Social Media Marketing Is A Shared Responsibility

Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]