Grateful To Be In Business

Stephen prosper in his time Well he may and he may decline -Robert Hunter I was talking with an old friend this morning about honoring our experience seeing live Grateful Dead shows. I suggested it might be beneficial to openly state that it was an important part of our development as people and as businessmen. […]

IBM Seeks To Solve World’s Pressing Problems

Can we pause a minute to reflect on the IBM brand? What’s your perception of this important company? You’d have lots of company if you said, “conservative,” “entrenched,” or “no longer relevant.” You’d also be way off mark. Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide […]

Drop The Scooter And Head To Cinci

Google and P&G—two companies with vastly different cultures—have been swapping workers this year in effort to learn from one another and to tighten bonds between the two firms. According to The Wall Street Journal closer ties are crucial to both sides. P&G, the biggest advertising spender in the world, is waking up to the reality […]

Makers Of Media, Please Stand And Identify Yourselves

It was fortunate that Ad Age had a reporter in place to hear Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. speak at a Nov. 15 forum on digital media presented by the Ad Club of Cincinnati Let’s examine his radical humanist point of view: Mr. McConnell pointed to the drumbeat […]

Milquetoast for Breakfast, Milquetoast for Lunch…

Agency execs are a conservative lot when it comes to pitching ideas. That’s the latest news from a study by Menlo Park, Calif.-based executive staffing firm Creative Group. According to Marketing Daily, marketing executives–whose products and services are at stake–said they needed to push for more risky marketing strategies. Sixty-five percent of survey respondents who […]

Seize The Day

Noam Wasserman of Harvard Business School looks at some of the fundamental realities of owning your own shop. Are you one of the many executives who’d love to leave the corporate battleship to skipper a speedy, nimble start-up? And are you using a variety of rationales for why it’s not yet time to go? Reasons […]

Creative Marketers Make Successful Businesses

Mark-Hans Richer, Vice President and Chief Marketing Officer at Harley-Davidson, believes people in his position need to be creative. Creativity is as much a core skill set for a successful CMO as a results orientation. In fact, it may be the key differentiator between business success and failure. My supposition is that creativity vs. results […]

When People Ask Why You’re Majoring In Anthropology, You Can Tell Them You’re Working To Improve Market Intelligence

Author, Scott Berkun, spoke to anthropologist, Grant McCracken, for the Harvard Business Review. Here’s a small bit of what McCracken offered: Anthropologists specialize in the study of culture, and culture matters in marketing because it supplies the infrastructure for thought and feeling in America. How consumers see the product, the service, or the pitch, these […]