Put Yourself In Scoring Position

Curt Hanke is the co-founder and account director of Shine in Madison, WI. Shine works on the Wisconsin Cheese account, among others. Hanke is also one of Ad Age’s many guest writers plucked from the agency pool. But he’s one with something to say and a knack for saying it. Picking up on Nike’s 10th […]

Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.

Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O’Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in […]

If You Want To Hit Your Target, Hunt With A Shotgun

Grumpy Brit reminds us that an overzealous focus on efficiency is not the best approach for mass marketers. The most common complaint against “traditional” advertising is the waste factor. According to the precision-guided-missile school of marketing, any message that reaches anyone who is not an immediate prospect for purchasing the product is wasted. And these […]

On Being An Owner

Darryl Ohrt, writing for Ad Age’s Small Agency Diary, discusses the reasons that led him to sell his agency to Source Marketing (Plaid is now called Humongo). One of his reasons: ownership was no longer important to him. I started my agency because I had always wanted to own my own business, the reason I […]

P&G Looks Beyond The Package, Finds Services

According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. […]

Rethinking What Work Is And How Best To Get It Done

Tug McTighe of American Copywriter likes the new book, Rework, from 37Signals. He says it’s “absolutely the best book on making your business/creativity thrive (that) I’ve read since Seth Godin’s Purple Cow.”

Matt Mason On Competing With Pirates And Other Matters

Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.

Into The Kaleidoscope You Go

The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure. [via What Consumes Me]