New Thoughts On How To Deliver Performance-Related Feedback

Working in advertising one is subjected to tons of criticism. In the best cases, it’s criticism about one’s work, not one’s personality or ability to get along with coworkers, but either way, it’s a common occurrence. Yet, how well is this criticism delivered? Bruna Martinuzzi, writing for OPEN Forum, says the time-honored practice of starting […]

The Strong Arm of Chevron Throttles Its Shareholding Critics

The Wall Street Journal is reporting that Chevron is pursuing legal action against one of its small shareholders. Antonia Juhasz, who runs the energy program at San Francisco-based advocacy group Global Exchange, used her 14 shares to attend the Chevron annual shareholders meeting and disrupt it. She was removed from the meeting and arrested outside […]

Run The Numbers

Chris Brogan, blogger, speaker and President of “Boston’s Premier Social Marketing Agency,” lets math help guide his business decisions. Yes, that stuff you endured in high school has real value. I sometimes fall into the trap of thinking something I’m doing is really worthwhile, until I look at the number value of the things I’m […]

Having Trouble Understanding Marketing Today? Study Physics.

Dan Cobley is a marketing director at Google. He’s also a student of physics.

Imagine If You Didn’t Need A New Phone, Or Laptop, Or Desktop, Or Router. Ever!

Ed Cotton of Butler, Shine, Stern & Partners is thinking big thoughts again. This time about sustainability and what brands might do to radically embrace it. …although a whole industry exists to refurbish, re-sell and repair old products, it’s not branded and at the forefront of the brand experience. If brands were to get behind […]

You Can Learn A Lot On YouTube

Google and The Wharton School at University of Pennsylvania have partnered to create Fast Forward, a YouTube channel dedicated to providing “quick perspectives on managing the change in the marketing landscape.” Here’s a small sampling of what’s available there: The Mashable article that recommends Fast Forward as a resource also points to the YouTube channels […]

Agency Types Turn To The Academy For Answers

George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors […]

Attention Is A Finite Resource Under Siege

PORTLAND–Portland Ad Fed is hosting a heady event for a sunny Friday afternoon in June. Eric Anderson, Vice President of Marketing at Portland agency, White Horse, is here in the EcoTrust Building, ready to expound on social media marketing and what its practitioners might learn from game theory, which was developed to analyze nuclear options […]