Solo A No No

Paul Graham is an essayist, programmer, and programming language designer with a PhD in Computer Science from Harvard. He’s currently sharing some excellent advise for startups on his site. Have you ever noticed how few successful startups were founded by just one person? Even companies you think of as having one founder, like Oracle, usually […]

Think Fast. Think Aloud.

Business Week is providing eight rules for brainstorms. Here’s one that makes sense: BRAINSTORMING SESSIONS ARE WORTHLESS UNLESS IDEAS LEAD TO ACTION Brainstorming is just one of many techniques that make a company creative. It is of little value if it’s not combined with observing consumers, talking to experts, or building prototype products and experiences […]

Punks Do It Themselves

Darryl Ohrt of Brand Flakes for Breakfast wants to know if you’ve brought the punk rock ethos into your workplace. Here’s how he thinks about his own punk youth and its impact on his business life: Within the punk rock credo of my youth were the seeds of a larger business philosophy. Ten years in […]

You Don’t Make The Cover Of Magazines By Playing It Safe

According to MyBusiness Magazine, Jason Fried of 37signals built his business with a philosophy he calls “Getting Real,” a way of thinking that inspires those with limited budgets and few resources to create successful products. “Big business loves mediocrity: They put process first and product second. As long as you go through this process and […]

Will Advertising Be Reduced To Pimping Parity Products?

Now, more so than ever, an interweb company with a compelling product or service, need not advertise. Or so says Bruce Sterling in Wired: It’s good to see Internet entrepreneurs grinning again. Web 2.0 makes them happy in several ways that its bubble-era forebear did not. Here’s a critical one: The new breed of online […]

Big Business Joins The Proverbial Quilting Circle

Ben McConnell made a post on his blog about Intuit rewarding failure as a mean of encouraging experimentation. Graham Hill responded, and thanks to his efforts we now have a new term to toss around. Intuit’s approach is a brave example of what is known as “Patching”. Patching breaks down the business into a quilt […]

Social Media Won’t Save You, But Honesty And Listening Will

I first heard the name Heather Gold in March of 2003, when I attended SXSW. Through her company, Subvert, Gold stresses the importance of bringing socially open technologies such as wikis and blogs — as well as good, old fashioned face to face meetings — into the arena of personnel management. Gold recently spoke to […]

One Brand, One Story

Randall Rothenberg, director of intellectual capital at Booz Allen Hamilton, and author of Where The Suckers Moon on the promise (mostly unfulfilled) of integrated marketing. Why listen to Web wizards on integration? Because the medium has a naturally integrative function. As long ago as 1999, graphic design gurus Bill Drenttel and Jessica Helfand were showing […]