from Reuters: Nike has a message for shoppers looking for the hottest shoe design: Just do it -- yourself. The world's largest athletic shoemaker has relaunched a web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. The bid to target shoppers who want to stand out marks part of a growing trend toward …
Selling To The Over-50 Crowd
Today's LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today's 50+ consumers aren't the fuddy-duddy, set-in-their-ways people their parents were; rather they're people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or anyone who writes the ads on a day-to-day basis), media or marketing …
Robber Gets Big Idea From Ameriquest Spot
from Boston Globe: The first time he robbed a bank Timothy Connor just slipped a note to a bank teller. The next time, he slipped the note while nonchalantly talking on his cellphone, an act, police said, that mimicked a Super Bowl commercial. His technique, police said, is similar to one used in an Ameriquest Mortgage Company commercial that debuted during the Super Bowl. In the commercial, a man talking on his …
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Dogs Are Kosher Even When They’re Not
More than 27.5 million hot dogs will be consumed by baseball fans this season while cheering their team in the stands, according to the annual consumption survey conducted by the National Hot Dog and Sausage Council. Laid end-to-end, that's almost enough hot dogs to stretch from Citizens Bank Park in Philly to Edison Field in Los Angeles, Calif. The Top Ten Hot Dog Eating Stadiums 1. Dodger Stadium …
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Can’t Hurt To Try
Trendwatching's April newsletter introduces an interesting term …
eBay Pimpin’ Gangsta Garb
from San Jose Mercury News: Looking for the latest Norte …
My Pocket Protector Can Beat Up Your Pocket Protector
I love discovering new blogs of substance. Especially when they have charming names like We Make Money Not Art. Here's an interesting piece lifted from R …
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A Big Phat Hard-Drive On Wheels
from USA Today: Chevrolet will introduce an entertainment-system option on its Uplander minivan this spring that has hard-drive memory capable of storing 40 movies, 10,000 song tracks or basic video games. It will be offered in General Motors' other minivans by the year's end. Storing music and movies on the hard drive cuts clutter. "As the mother of two kids, you have CDs and DVDs floating around the vehicle. It's …
