Adpulp
Advertising News and Know-How
Action adventure films are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/Dir0cOFmrOM Westerns are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/M1jM9gTkrOI Both Audi long-form commercials are highly cinematic. Both are mini-movies with a …
Continue Reading about Venables Bell & Partners Is Driving Home Audi’s Appeal →
Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were born. In a nation like Denmark with a dwindling population, this is a problem for future …
Last year, when "Bros" needed saving, Organic Valley and its agency Humanaut was up to the task. https://youtu.be/ewBG_jmMI40 It's a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and help save a Bro (anonymously). Here's an example of one …
Continue Reading about Muscle Up The Strength To Save A Bro →
Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! Or if you don’t! Or let us know anything, really, whatever you want to tell us. https://youtu.be/8tD1zcqlj98 And this: Teens, we heard …
Continue Reading about Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency →
There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone's political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump's mastery of "earned" media, but what of his "paid" media approach? Are his ads winners or …
Continue Reading about Trump’s “First Family” Look Is An Image That’s Hard To Beat →
Content is not king. Red Bull's content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company couldn’t do what Red Bull is doing, and he vehemently disagreed. There are, he said, rules …
Continue Reading about New Feature Film from Red Bull Media House (One of 600 Pieces of Content) →
With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let's hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. http://youtu.be/dp4isxDD5dE To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch …
Holiday Inn's new all-digital campaign, "Journey to Extraordinary," seeks to tell captivating stories that bring the customer journey into focus. Before you say, "Oh great, another customer testimonial," consider that customers prefer to hear from one another, and that the brand's job in "building community" today is all about enabling these interactions. Okay, let's meet social entrepreneur Majora Carter, a …
Continue Reading about Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There →
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