We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …
Walk-Ins Welcome at the Bumble Hive on Melrose
Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make "empowered connections." Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive LA will serve as a safe space for users to connect in real life. Guests …
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It Remains David Ogilvy’s Way, Or The Highway
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, "What in the world is a lovemark?" According to Saatchi & Saatchi, "Lovemarks are the future beyond brands..." David Baldwin of Baldwin& is a lovemarks kind of guy. Writing for The Drum, Baldwin posits: Purpose, not just products. We …
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Fashion Startup Connects With Its #MMostRemarkableWomen Series
Cathie Black is a media superstar and a force to be reckoned with. She was the first female publisher of New York Magazine, president and publisher of USA Today, president of Hearst Magazines (home of Harper’s Bazaar, Cosmopolitan, Esquire, and Town & Country), and the New York City Schools Chancellor. Black is also one of the women in the #MMostRemarkableWomen series from fashion brand, MM.LAFLEUR. “I’ve …
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Diversity Isn’t A Board Game; Drop Your Excuses At the Door
How many people of color do you work with? How many people of color are on your company's executive team? [bctt tweet="If you work in an advertising agency, chances are high that your diversity numbers are low."] Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, …
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When Micro-Dosing Had No Meaning
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. https://youtu.be/342QpEFmRpU The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA is the beginning of a sustained marketing push for the …
It’s Beautiful, Something of the Moon Is In the Glass
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It's not a lager, it's Scotch whisky. Watch as these friends try Laphroaig for the first time. https://youtu.be/2qlAQg4aY3c If Laphroaig was a scared and sterile little brand, instead of a bold whisky from the early 19th century, …
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Behind Every Southwest Seat Is A Person With A Story
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. https://youtu.be/ahaOB_HFEO0 The spot also makes an incredible point—we connect with people's stories, and by extension brand stories. It's not their name or …
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