Adpulp

Advertising News and Know-How

You are here: Home / Archives for Lifestyle Marketing

Lifestyle Marketing

By

American Century Leaves The Rat Race To Rodents

American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father's Day that demonstrates what it means for dads to "show up." https://youtu.be/lqRWoaykM7M The spot from Figliulo&Partners kicks off the company's new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how the firm approaches offering …

Continue Reading about American Century Leaves The Rat Race To Rodents →

By

You Can’t Defeat Racism With Inclusion Training, But You Can Kick It To The Curb

What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …

Continue Reading about You Can’t Defeat Racism With Inclusion Training, But You Can Kick It To The Curb →

By

Head Out On That Highway In A Winnebago

Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …

Continue Reading about Head Out On That Highway In A Winnebago →

By

Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks

YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a number of other organizations, that they were eliminating a group of …

Continue Reading about Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks →

By

Marketing To Senior Citizens Today Is A Whole New Ballgame

Today's senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the country, takes a different …

Continue Reading about Marketing To Senior Citizens Today Is A Whole New Ballgame →

By

Cannapreneurial Activity Is At All-Time High

So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical marijuana is even higher, at 93 percent. Change is in the air …

Continue Reading about Cannapreneurial Activity Is At All-Time High →

By

Lacoste’s Crocodile Makes Room for Endangered Species

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for Conservation of Nature to help ensure the long-term survival of …

Continue Reading about Lacoste’s Crocodile Makes Room for Endangered Species →