Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]
Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]
Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]
Adweek writer Erin Griffith looks at a sad fact of our times. Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example. How one’s supposed influence on Twitter and Facebook is relevant to the hiring process, it’s hard to say. I can see how it might be relevant […]
Hold it, it’s not ze frank, it’s another guy acting like ze frank. “On your tongue!” Thanks Orabrush.
On the 40th anniversary of the Internet, WE LIVE IN PUBLIC tells the story of the effect it is having on our society as seen through the eyes of the greatest Internet pioneer youve never heard of, visionary Josh Harris. Award-winning director, Ondi Timoner (DIG!), documented his tumultuous life for more than a decade, to […]
Brian Morrissey is reporting that iJustine and seven other internet famous video stars will be making videomercials for Carl’s Jr.’s. The effort rolls out this week to help sell the Portobello Mushroom Six-Dollar Burger to young men. The YouTube stars were chosen not only for their creative flair, but for the networks of followers they […]