It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […]
Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […]
Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]
If you’re on your way to Cannes this weekend, AdPulp is happy for you. If you’re not on your way to Cannes to collect your Lion, you can stay up on the festival via various social media outlets detailed in the following infographic created by Ghergich & Co. and ImageBrief.
Thanks to Fast Company’s Co.Design for bring the knowledge of how craft your own Hipster Logo in 6 easy steps. Tim Delger, Senior art director at Pereira & O’Dell in San Francisco, created the infographic that pulls together the formula of the cirele badge, crafted icons and wraps it all together in a handy rubber stamp. […]
I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]
“Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” That’s how Solve Media describes the latest buzz word to emerge unchecked from the depths of the marketers’ group mind. Of course, there is a full menu of definitions to choose from. […]