Put Your Copywriters To Work

I like that Jonah Bloom of Ad Age doesn’t like how casual agencies and brands are about their naming schemes these days. This week, Publicis’ shops Starcom, Leo Burnett and Digitas announced they were collaborating on a new agency that will go by the name … Insight Factory. Sounds sort of familiar? Maybe you live […]

An Honest Identity For A Highly Suspect Firm

“Old black water, keep on rollin Mississippi moon, wont you keep on shinin on me” – The Doobie Brothers Rob Walker cracks me up with this take on Blackwater USA, the private security firm fighting for oil in Iraq. Let’s say, just for the sake of argument, that you’re starting a business that happens to […]

Something For The Game Room

You know how people collect old signs from gas stations and the like? Pay Pal is offering a new addition to the serious collector’s assemblage of advertising artifacts. As we welcome the new PayPal logo with open arms, we encourage you to BID a fond farewell to the former logo and its embodiment, the PayPal […]

Web Startup Offers A Degree Of Control

USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long. ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present. […]

“Geek” And “Blog” Defy Definition

Cory Bergman, Editor of Lost Remote on his comfort (or lack thereof) with his present state of geekery: I’ve always disliked being called a geek. But as I stood in line at the supermarket waiting to buy a spicy tuna roll, reading my Blackberry 8700c and wearing a custom T-shirt that reads, “Lost Remote,” I […]

No Lame Names

Last month, Adweek spoke to Steve Stone, president and creative director at Heat/San Francisco. Q. Why do you give your agencies names rather than calling them Stone & Elder, etc.? A. I have always wanted aplace where people could feel like they could be part of a bigger entity, to emotionally feel like they belong […]

Putting Beer In The Cooler

Wharton: Can an industry that has spent a fortune on TV ads featuring mud wrestlers and talking frogs suddenly change its stripes to appeal to the wine-and-cheese, single-malt Scotch crowd? The makers of Budweiser and other brands of beer hope so. Frits van Paasschen, president and chief executive of Coors Brewing, told Knowledge@Wharton that his […]

Flamers Must Identify Themselves

News.com: “Whoever…utilizes any device or software that can be used to originate telecommunications or other types of communications that are transmitted, in whole or in part, by the Internet… without disclosing his identity and with intent to annoy, abuse, threaten, or harass any person…who receives the communications…shall be fined under title 18 or imprisoned not […]