Guest Post: Email Marketing Isn’t Just Holding Steady, It’s Blowing Up

Guest post by Will Stevens Despite the social media hype, email still wins out Email is a technological dinosaur, destined for the dustbin of history, while social networks are set to dominate communications, PR and advertising for years to come. Or at least that’s the impression given by the mainstream press and many marketing blogs. […]

Quantify This: Poor Advertising Research Costs The Industry $2 Billion A Year

This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

Guest Post: Curiosity Is Fuel, Light Some Fires

This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]

Guest Post: Are Words Obsolete in Marketing?

Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I’m not certain how I feel about the […]

Guest Post: Transcend the TV Spot For An Even Bigger Win

Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super […]

Guest Post: Prepare Your Ads For The Next Dimension

Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D […]