Guerilla Body Language Campaign Rejected By League

“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]

Whatever Floats The Client’s Boat

To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I’m not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via […]

$300, 15 Minutes Of Fame, And One Night In Jail

The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved: In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a “promotional stunt” and steered him to Interference. The company […]

Interference Runs Interference With Boston Investigation

An update from The Boston Globe: Friends of the local artist accused of spearheading Wednesday’s bomb scares said he was warned by an executive at a New York guerrilla marketing firm as early as 1:25 p.m. on Wednesday that their advertising campaign had incited panic in Boston. An advertising executive at Interference Marketing Inc. instructed […]

The Boston Guerrilla Suspects Speak…About Their Hair

They both plead not guilty in court today. The Interference & Cartoon Network folks are the ones who have some ‘splaining to do…not these guys. These guys probably responded to some Craigslist ad looking for “brand ambassadors” in the hopes of getting a little extra cash.

Guerrilla Marketers Go Directly To Jail

Holy freakin’ crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect. The Boston Globe (registration required) has the story: The man who sent city and State Police rushing to defuse what they believed were […]

Guerrilla Campaign Bombs, Forces Agency Into Hiding

People in Boston freaked out today because of a guerrilla marketing campaign on behalf of Cartoon Network’s Aqua Teen Hunger Force. Reuters has more details, too. What’s really interesting is that right now, as of 7:00 PM EST, the agency responsible for this, Interference, Inc. has yanked their website down. A Google search identifies the […]

VCU Guerrilla Assignment Lands Student In the Doghouse

Boy, is this a weird story. From USA Today: A university student appears to be responsible for an advertising class assignment that went awry when the teacher’s pug was threatened to be killed online, the school said. Mike Lear, an adjunct professor at VCU’s Adcenter, last week gave his class an assignment to make his […]