When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […]
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]
I have to admit, I’m usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun: With over 5 million hits, it’s certainly spread beyond Belgium. The townspeople watching all this don’t seem to have much of a reaction. And with the unfurling of the banner […]
Thanks to George Tannenbaum at Ad Aged for posting this amusing leaflet he got this morning. I can definitely get behind that last point of protest. I’m sure if this develops into anything, genuine or snarky, we’ll hear more about it.
Here’s a guerrilla marketing stunt gone bad. From SFGate.com: L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game. The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game […]
Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 “Bavaria Beer Babes” got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn’t wear any beer logos. All they did was wear orange, the […]
“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]
To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I’m not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via […]
The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved: In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a “promotional stunt” and steered him to Interference. The company […]
An update from The Boston Globe: Friends of the local artist accused of spearheading Wednesday’s bomb scares said he was warned by an executive at a New York guerrilla marketing firm as early as 1:25 p.m. on Wednesday that their advertising campaign had incited panic in Boston. An advertising executive at Interference Marketing Inc. instructed […]
They both plead not guilty in court today. The Interference & Cartoon Network folks are the ones who have some ‘splaining to do…not these guys. These guys probably responded to some Craigslist ad looking for “brand ambassadors” in the hopes of getting a little extra cash.