When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]
I have to admit, I’m usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun: With over 5 million hits, it’s certainly spread beyond Belgium. The townspeople watching all this don’t seem to have much of a reaction. And with the unfurling of the banner […]
Thanks to George Tannenbaum at Ad Aged for posting this amusing leaflet he got this morning. I can definitely get behind that last point of protest. I’m sure if this develops into anything, genuine or snarky, we’ll hear more about it.
Here’s a guerrilla marketing stunt gone bad. From SFGate.com: L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game. The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game […]
Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 “Bavaria Beer Babes” got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn’t wear any beer logos. All they did was wear orange, the […]