Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG’s Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline’s support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer’s checked bags, complete with a call […]
This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]
When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […]
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]
I have to admit, I’m usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun: With over 5 million hits, it’s certainly spread beyond Belgium. The townspeople watching all this don’t seem to have much of a reaction. And with the unfurling of the banner […]
Thanks to George Tannenbaum at Ad Aged for posting this amusing leaflet he got this morning. I can definitely get behind that last point of protest. I’m sure if this develops into anything, genuine or snarky, we’ll hear more about it.