It’s Earth Day. Do Consumers Really Care about “Green” Products?

Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the […]

For Many Americans Green Does Not Mean Go

Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have “good green intentions,” but only 16% are dedicated to fulfilling them. “Many of the environmental […]

Austin Agency Has Some Advice For Visiting 4A’s Member

With the 4A’s Transformation conference currently in Austin, local agency EnviroMedia Social Marketing has a few words for the visitors in regards to the Federal Trade Commission’s Green Guides, which is currently under review. While EnviroMedia is not a member of the 4A’s, we have been members of AAF throughout our agency’s 14-year history and […]

Save The Earth, Buy A Chevy

Dan’s post today on Jeff Goodby’s PR efforts on behalf of Chevy led me to look a little closer at the work his agency is producing for the car company. Pretty pictures and Hal Riney-like voice over make for good commericals. But what about this promise to care for the environment? Isn’t that off brand? […]

We’re Addicted To Oil, It’s The Greedy, Dirty Dealers We Can Do Without

Bob Garfield returned to his old stomping grounds at Ad Age to weigh in on the Deepwater Horizon disaster. I submit that the level of public rage is a direct reflection of having been suckered by a Big Lie. (It also probably doesn’t help naming off-shore drilling rigs things like “Deepwater Horizon,” which sounds more […]

Mother Nature Doesn’t Need A Partner, She Needs Some Friends

Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify. Sedky told Adweek “it’s a great time to start an agency” because economic upheaval “creates pockets of opportunity. And you can get into client relationships that big […]

Orange Is Green

M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be […]