Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […]
Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your […]
Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]
Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]
On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent. To help get the word out, AIGA made a few videos featuring well known Portland designers. Here’s one from my friend Aaron Draplin: Draplin’s advice reminds me of the time in 1995 when my […]
For more on Shepard Fairey see Obey Giant, but don’t bite his style for your next ad campaign. It’s already been done.
While I’m not certain what Adaptive Path* does, I do know one of their workers spoke to Pentagram’s Michael Bierut recently. Here’s a snippet of his elevated thinking: I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to […]
The Bonnaroo Music Festival is looking for submissions to create a Bonnaroo logo or design. Take a little time to show us what you’ve got, and we may use your artwork for some Bonnaroo merchandise. There are no guidelines for the actual artwork, except that it have some tie to The Bonnaroo Music Festival. Please […]
NYT: Users of Google’s search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies’ negotiations. As part […]
Bruce Nussbaum: Michael Bierut of Pentagram fame has cut through the blather to raise a really fascinating–and funny– issue in Corporate America. Everyone loves design but no one wants to call it design. Top CEOs and managers want to call design something else–innovation. Innovation, that they are comfortable with. Design, well, its a little too […]
Adfreak points to this Design Observer post from Michael Bierut, a partner at Pentagram. Bierut laments the decision by SBC to retire Saul Bass’ iconic AT+T logo after the big merger is complete later this year. Take a long, last look at Saul Bass’s finest moment. AT&T will live on, but its logo is about […]
Frederik Samuel kindly points out that Quark’s new logo is already in market, but sadly it belongs to another entity. Oops.