Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […]
Anyone who’s studied the history of advertising knows that back in the first half of the 20th century, it was quite common to sell health and beauty products based on people’s fear of appearing less attractive or inadequate. Now, as consumerism spreads throughout poorer and third world countries, we’re seeing that technique used all over […]
Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time.
It’s a clever idea. However…I don’t know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS’ VeryFunnyAds site. UPDATE: It’s a British spot from 2005. […]
While American ad types drone on and on about social media, iPads and crowdsourcing, marketers in emerging markets are solving more basic problems when it comes to reaching consumers. The Economist has a fascinating look at some of the efforts: The most difficult trick of all is what some call “straddling the pyramid” or “playing […]
MusicFestNW is happening later this week in Portland, which as you may know, is a magnet for indie bands. Last year, we saw M. Ward, Britt Daniel, Blue Skies for Black Hearts and Anders Parker care of MFNW. This year, we hope to see Helio Sequence, Arctic Monkeys, Viva Voce and The Long Winters, among […]
Burger King seems to be having lots of trouble with its overseas ads. The Huffington Post explains: The ad, which appeared in Spain, shows the goddess Lakshmi sitting above a beef burger. The ‘Texican Whopper’ is an affront to Hindu sensitivities in its own right – it includes an all-beef patty, a beef chilli-con-carne slice, […]
Barack Obama is a skinny dude, and a bit of a health nut from what I hear, so I’m not sure this new German frozen food will appear on the White House menu. Der Spiegel has more: We noticed that American products and the American way of eating are trendy at the moment,” Judith Witting, […]
The New York Sun takes a look at former DDB CEO Keith Reinhard’s efforts to promote America overseas: Though some of the worldwide antipathy toward America stems from unpopular policies, Mr. Reinhard says it is not a matter of simply a feel-good issue — Businesses are being hurt by our sagging reputation. In an increasingly […]
In Israel, the Nissan Tiida apparently gets really good gas mileage. Once you know that, you need not speak Arabic or Hebrew to figure out this spot: Here’s the really big shocker: The Saudis aren’t happy and are threatening a boycott of Nissan.
Lost amid the big Snickers ad controversy was the fact that Americans complained about an ad being aired in Britain. Here’s a perspective from Britain, written by Paul Shearer, a founding partner of Arnold London: What’s so amazing is that the ads were pulled because of complaints from the US. We Brits are supposed to […]
Thanks to HighJive for spotting this LA Times article spotlighting Unilever, the makers of Dove, Axe, and Fair & Lovely skin whitening products: A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns — one for Dove that praises women and their natural beauty and one for Axe that the group said […]
Good lord…it’s become a daily occurance, the recalling of something made in China. Now, it’s SpongeBob SquarePants address books that are being recalled: An Ohio importer recalled nearly 250,000 SpongeBob Square-Pants address books and journals made in China because the bindings might contain hazardous levels of lead paint, the Consumer Product Safety Commission said Wednesday. […]