Transmedia Storytelling, An ARG, Offline Experiences, A Contest With A Big Prize – Levi’s Weaves A Narrative Web

Levi’s and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss’ nephew Nathan. A friend who disappeared into the American […]

They’re Games, But The Monopoly Money Is Real

Real money is being spent on virtual goods–estimates put the outlay at a cool $1 billion this year. Some say the pixel dust industry could grow to $17.3 billion in 2015. Alex Pham of L.A. Times reports that about one in 10 Americans reached into their wallets last year and spent an average of $30 […]

Ride Darling Desmond To The Show

Desmond the bull has a mind of his own. Show me a bull that doesn’t. Of course, what would a Londoner know about such things? Poke/London is determined to find out. The agency is busy offering the masses headed to Glastonbury next month intimate details about Desmond, like what patch of ground he’s inhabiting day […]

It’s Not A Diet, It’s A Challenge

Clive Thompson, writing for Wired, explains why losing weight with Weight Watchers is easy, and even fun, to do. Weight Watchers is an RPG. That’s “role playing game” for those over 40.

Mergers & Acquisitions Is No Game

Everyone’s talking about Microsoft’s desire for Yahoo, but there’s another powerful company busy courting a playing-hard-to-get bride. LA Times has the story: Electronic Arts Inc. on Sunday launched a $2-billion takeover bid for troubled video game publisher Take-Two Interactive Software Inc., stepping up the industry’s torrid pace of consolidation. EA disclosed that Take-Two, the New […]

Virtual Activities In Real Time

The documentary Second Skin, which debuts at SXSW next month, takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massive Multiplayer Online Role-Playing Games (MMORPGs) like World of Warcraft, Second Life, and Everquest. Jon Cherry wonders whether the growing interest in MMORPGs signals an increase in anti-social […]

Maple Story Is The New Crack

PepsiCo Thirsty For Gamers

According to Ad Age, Pepsi-Cola North America wants to keep gamers gaming deep into the night and they have just the solution—a new co-branded beverage called “Mountain Dew Halo 3,” named for Microsoft’s popular Xbox 360 game. The new Dew is positioned as “game fuel.” PepsiCo has partnered with Microsoft before. In 2005, the beverage […]