Cue Laugh Track

I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is […]

Pretty Good for a Dirt Face

Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta.

Is All That !@#$% Cursing Necessary?

I’m wondering if this spot for Sega’s “Rise of Nightmares,” made for Kinect on xBox, would be funny if Grandma didn’t curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco.

Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision. Actually, it’s an in-game interactive promotion, but who’s counting? Agency: 72andSunny Director: Greg Popp

EVE Is Real. With A Museum To Prove It.

In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net. According to the its creators, the site is a place where “players […]

Nevermind That Visigoths Don’t Tend Crops, Capital One Likes Facebook’s Fertile Soils

I don’t play FarmVille on Facebook, but I’ll try to keep an open mind as I put this post together. Capital One, the U.S. based bank specializing in credit cards, home loans and auto loans, is running a week-long promotion on FarmVille, the hugely popular Facebook-based game from Zynga. The promo provides special rewards for […]

The Ad Game Is Changing, Here’s One Of Its Newest Players

“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.” Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a “moments-based model.” He […]

Prius Is A Status Brand, In-Game And Out

Electronic Arts announced a 12-month partnership with Toyota that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, the free-to-play Facebook game based on the classic board game from Hasbro. The integration of the Toyota Prius is a re-imagining of the original game pieces. As players navigate their way […]