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Focus Groups

Buying A Toyota In Michigan A Dangerous Game

October 5, 2005 By David Burn

Car dealers… How many times have you been driven out of your mind by the lame stumblings of your car dealer? If you’re like most Americans, too many times to count. Lansing State Journal: As a veteran car salesman, Mark Whipple has seen his share of buyer-seller disagreements. But never in his 20 years on […]

Queen Of Pop Checks Herself

August 30, 2005 By David Burn

The Telegraph: They have been used to sell everything from washing powder to New Labour. But now it seems that even Madonna has woken up to the power of focus groups. The most successful female artist in chart history has chosen songs for her next album after secretly trying them out on nightclubbers. The tunes, […]

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Edited by David Burn in Austin, Texas.

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