According to their website Napkin Labs is “a community of Gen-Y entrepreneurs, engineers, designers, and generally brilliant individuals with a passion for developing great products and services.” Napkin Labs is also the subject of a New York Times feature on “tapping the wisdom of the crowd.” The paper reports that Napkin Labs, which typically charges […]
George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors […]
Why is the band Devo doing a color study? That’s sort of like asking why they play music with flower pots on their head. To promote their first album in 20 years. Duh. Bob Garfield of Ad Age tries to explain: Ahh, but of course. The agency here is Mother, whose Swedish principals pioneered Devo-ish […]
I can’t recall the last time I ordered a Domino’s pizza. But I do recall the feeling it left me with. Namely, that it was adequate. Of course, adequate isn’t exactly what a food company wants to hear about its signature product. And Domino’s has been hearing a lot of like sentiments from its customers, […]
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]
Do your big ideas keep getting shot down? This little video might help you feel better.
Business Week: My research department doesn’t know it, but I’m killing all our focus groups.” So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc., at a Silicon Valley conference in September. Dunaway doesn’t plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, […]