Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company's promotional efforts--it humiliates them in public when they under-perform. [via Direct Daily] …
A Gap In Perspective
What's going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There's more information at MySprize.com. [via BrandFreak] …
Foreign Vacations Are One Thing. Cultural Immersion Is Another.
AFAR is a new media company dedicated to "the experiential traveler." I take note of it because experiential is a big deal in marketing services today, and it's interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture, …
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Log Off And Head For The Keys
Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, "Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with 'real' experiences." …
You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)
Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. ...the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have a staff of 12-15, including writers, motion designers, editors, …
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London Agency Takes It To The Street
Pop-up retail has been an interesting trend for the past few years. Now, thanks to London's RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency's one-week pop-up agency experiment in its local Camden neighborhood. Here's a passage from the Shots piece: Camden is a great home for the agency. With some iconic businesses from …
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Brand Icon Goes Off Leash, Parents of Frightened Children Don’t Like It
Experiential marketing is good stuff. When done right, it helps connect brands and consumers in meaningful ways. Yet, sometimes the message goes astray, or the messenger, as the case may be. Take Denver Water's "toilet man". He shows up at events around the Mile High City and reminds people not to flush precious water needlessly down the drain. It's an important message that can't be trusted to two-dimensional ads …
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Freedom Fries Are Not On The Menu
The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French wine and cheese to be exact. According to The Wall Street Journal, the French Ministry of …