Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on […]
Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate’s email list, it’s direct marketing, straight up. Let’s have a look… I am on Beto’s list and other’s, so I receive these kinds of “sky is falling” email pitches nearly every day. Anyone on these […]
How many emails per day do you receive? How many of them request money from you? If you’ve bothered to donate to a political campaign, or non-profit, you’re under constant pressure to give more. If you purchase a product or service online, it’s the same onslaught of emails that never end. To make matters worse, […]
After a 13-year ad-sponsored run, AdPulp.com stopped running ads this year. You’re welcome. Now, please sign up for Inkl—the micropayments platform that has the potential to change the score for thousands of indie journalists and publishers like AdPulp.com, while improving the reading experience for millions.
In 1898, Elias St.Elmo Lewis developed a model that mapped the consumers’ journey. Today, we call his framework the sales funnel. Some Marcom philosophers posit that the sales funnel is dead on arrival today. But Beth, an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication says not so fast. What […]
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]
You can’t read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. According to Variety, Comcast bought DailyCandy […]
“Writing, like life itself, is a voyage of discovery.” -Henry Miller This week in advertising a lot of people spent a lot of money. Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014. Supermodel Miranda […]