Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said Pepsi will spend an extra $500 million to $600 million to advertise its brands this year, with a focus on North …
2009 Was So Last Last Year
Privately held advertising and PR firms are defying the sluggish economy that has cast its dim shadow on many American industries. According to Forbes, Sageworks' data shows an average sales increase of more than 11 percent in the last 12 months. (Tweet Me) Is that your experience? Are you selling more services than you were at this point last year? If so, what do you credit the uptick in business …
Buffett Buys What He Believes In And Well Understands
"I'm not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state's largest newspaper, a price that is well within his comfort zone. “It is a reasonable investment. There is no question it is affected by the fact that I …
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On The Up and Up
The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of …
Why Consumerism Won’t Get Us Out of This Mess: It Takes Money, To Spend Money
Is the ad business more relevant or less relevant in times of economic instability? For the sake of argument, I'll say advertising is even more important, because it's all the more necessary to persuade people that X Widget or Y Service is actually worth spending hard-earned money on. Let's look to BusinessWeek for more information on where the economy is today, and where the collective American psyche is: The …
The Big Money Is In The Platform, Not The Content
Do venture capitalists use real money or Monopoly money when they throw cash at a startup? For the startup's sake, I hope it's real money, but it sure looks like Monopoly money from here. According to The Wall Street Journal, micro-blogging platform, Tumblr is valued at $800 million by the money men who have put $85 million on the line. Naturally, they're interested in seeing a massive return on their …
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Stay Positive And Deliver Real Value
Show Media provides its brand partners with unique transportation-based campaigns. Here's the company's CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy. …
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Get Online Advertising Right, Or Get Out Of The Way
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
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