Direct Mail isn't sexy. Most people hate it, they call it "junk mail," often for good reason. And it's always been a less-than-desirable assignment for creatives. But a lot of money is still spent on direct, and the US Postal Service is dependent on it to survive. So what would direct mail look like in a world where the Post Office reduces its service? Right now, lots of clients still rely on direct mail as part …
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