What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they’re offended by them. Which is weird, since the brand’s tagline is “Wireless for All.” “It is not our wish to offend anyone who sees our commercials. In fact, our business model is set […]
All Kinds Of People Get Bruised In Comedic Skits. Comedy Helps Us Laugh At Ourselves. Thank God For Comedy.
Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt […]
In July 2008, Sarah Lacy wrote the following words of wisdom about the importance of place to the entrepreneurial ecosystem. Every center of innovation needs a cocktail of things: -wild, almost naive ambition -money -a culture of risk taking -a social scene where Valley-like serendipitous moments can happen. (You know, stuff like: Oh, hey! I […]
In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]
I’m intrigued by this Wall Street Journal report that online fashion retailers are turning to “private sales” to boost revenue. The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates […]
Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love […]