Oh Brother

Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. For starters, you don’t cast the black guy as the office loafer. In today’s post-polite society, this is called what it is—racist bullshit. Brother […]

BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue

Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: I’m not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. […]

Revenge of the Nerd’s Parents

Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you’re left to wonder where the brand is in this family mini-drama. Therapists could really improve the […]

Why Working In Advertising Sucks And What We Can Do About It

Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]

Shop Your Screens For Bruise Free Cyber Monday Deals

Today is Cyber Monday. Online sales could reach $2 billion today, but that figure is but a tenth of the revenue earned by traditional brick-and-mortar store sales on Black Friday. Walmart alone said it sold 2 million TVs during its Black Friday sales this year. The retailer also sold 2.8 million towels, 1.9 million dolls, […]

“Momma’s Gotta Shop” Is Not An Idea, It’s A Customer Insight

Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then […]

Hey Buddy, Your Personality Is Showing

As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

Too Many Opinions? Let Me Tell You What I Think About That.

Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]