Attention West Elm Shoppers Who Wish To Sleep In The Store

Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […]

Brands Go From Patron To Producer

Webisodes are all the rage for brands wanting to connect with customers via original content, but what if the customers in question aren’t wired into high speed Internet, or predisposed to watch content on the Web? According to Ad Age, Ford Motor Co. has some of these customers in rural Argentina and the brand found […]

I Hope You Have A Bigger Toolbox

On c|net, Tim Leberecht describes the need for convergence of marketing disciplines and the opportunity it creates for the people and agencies capable of making this ideal a reality. Brand, user experience design, product design, marketing communications, PR, online advertising, etc.–what we’re seeing is an increased convergence of all these creative disciplines. It is not […]